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Dedupe, Relax & Repeat
Because of what we do (promise marketing), we probably monitor our incoming postal mail more than others. In the past few months I have been added to a promotional mailing list for an internet...
View ArticleWhat dog-watching and marketing have in common
It’s the dog days of summer, (well, July and August are supposed to offer the most sultry, high temp days of the year, anyway) and for me, recently, it’s been more like dog daze. One cute, furry...
View ArticleSocial media is the great equalizer for nonprofits
I recently read an article written from the floor of the Social Media for Associations and Nonprofits Workshop that offered some key social media tips for nonprofit communicators. The biggest takeaway...
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The Hidden B2B Customer
According to a recent study Enhancing the Buyer’s Journey: Benchmarks for Content & the Buyer’s Journey, B2B buyers are waiting until they are mid-way through the decision making process before...
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Business lessons from the back of a canoe
Last weekend, I went canoeing. Although my family owned a canoe when I was a child and I had spent a lot of time canoeing, it was something I hadn’t done in years. I was excited and thought my canoe...
View ArticleReputation management and Mary Burke
Professional Dimensions and TEMPO Milwaukee hosted gubernatorial candidate Mary Burke at a joint event yesterday. (The two organizations hosted Governor Scott Walker on Monday.) I was not able to...
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#doorsopenmke – Totally Worth Seeing
For the past four years, Historic Milwaukee and several other community organizations sponsor Doors Open Milwaukee, a project featuring more than 150 buildings — offices, theaters, hotels, museums,...
View ArticleIn honor of Halloween: writing a blog is not as scary as you think
For some people, The Blog might as well be a new version of the 1958 cheesy alien invasion movie, The Blob. But, blogging shouldn’t scare you. A client of ours recently asked us to blog (why, yes, it...
View ArticleOK, Google, can you help me with marketing?
I’ve been seeing these “OK, Google” ads on TV and wondered what would happen if I asked Google to help me with marketing. Of course I know Google can help with marketing, so I thought I’d pass along a...
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Five ways to keep your message simple
I recently heard Dr. Steve Duncan, Marcus Professor of Human and Molecular Genetics at the Medical College of Wisconsin and director of MCW’s Program in Regenerative Medicine and Stem Cell Biology...
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